AU’s January renewal package is branded with its logo and fits inline with the correspondence donors are accustomed to seeing, an institutional-looking package with an exposed membership card.  With the January campaign, the goals are to renew as many members as possible as well as set the stage for messaging throughout the year.

The letter itself is the driving force behind this package’s great results; it provides information on the activities of the Religious Right and delineates all of the challenges AU prepared to face in the year ahead.

The results of this campaign are simply amazing and provided AU with revenue well into the calendar year.