Habitat for Humanity International has a challenge with their $10,000+ donors due to the size of their organization.  Unfortunately, they are not able to personally contact every major donor in a timely manner with the type of communication that they would like to.

The solution is to send them leadership level correspondence that appears to come directly from their CEO, Jonathan Reckford.  This correspondence is extremely personalized in nature and expands on the level of detail and content found in a more traditional donor development appeal.

The highly personalized contents of this special development package detailed how gifts of support at the major donor level are helping Habitat obtain its goal to eliminate poverty housing all over the globe and included the latest census information on poverty and homelessness along with supporting charts, graphs, diagrams, photos and a personal family story to touch the donor’s heart.

This package was a great success as it resulted in a 6.12% response rate with a $2,711 average gift!  Over $530,000 was raised from less than 250 donors.