The primary challenge of the Project HOPE August Matching Gift Appeal was to inspire donors to make a gift at that exact time, thereby taking advantage of the matching gift opportunity and ultimately providing Project HOPE with more funding.  The package boasted the 5x match and included a personalized letter that described the urgent public health crisis in areas designated as “priority” by Project HOPE and further explained how an immediate gift would help to solve these problems five-fold.  Also included in the package were eye-catching matching gift coupons that allowed the donor to easily see how their gift would be multiplied.

As a follow up to the highly successful Match Appeal mailing, we solicited certain segments within the file via telemarketing.  Phoning scripts were developed based on the original letter copy for the match, emphasizing the importance of making a contribution that would be matched 5X over.  The phoning served as a successful reminder for donors to take advantage of the match opportunity.